December 22th, 2004 - Tokyo - Ajinomoto Co., Inc. (Ajinomoto, President & CEO: Kunio Egashira; Headquarters: Tokyo, Japan) will mark approximately 50 years of operations in South and Central America by expanding its bases and strengthening its sales structure in the region with the opening of sales branches in Mexico and Chile.
First, Ajinomoto will open the Mexico Branch (General Manager: Daniel Bercovici, Location: Mexico City) of Ajinomoto Biolatina Ind?stria e Com?rcio Ltda, a Brazilian affiliate. The new branch will help Ajinomoto to participate fully and expand its share in the Mexican market for feed -use amino acids, which is one of the world's 5 largest market.
In Chile, Ajinomoto aims to expand sales by establishing the Iquique Branch (General Manager: Cesar Urbano, Location: Iquique City, Republic of Chile) of Ajinomoto del Per? S.A. to begin sales of AJI-NO-MOTO, soy sauce and other seasonings familiar in the Andean countries. In both cases, Ajinomoto will dispatch non-Japanese executives from the respective subsidiaries to conduct management with strong local ties.
Currently Ajinomoto is investing further JPY 20 billion to build plants in addition to the existing 3 factories to produce feed-grade amino acids and amino acids for pharmaceuticals and foods in Brazil, where abundant main raw materials is available. In addition to supplying Latin America, Brazil will be Ajinomoto's largest export base for supplying amino acid raw materials around the world. Amid the recent trend of Japanese companies withdrawing from South America, Ajinomoto is investing aggressively in the region, and has already established sales companies and branch offices to sell processed foods and seasonings in three countries such as Ecuador, Panama and Bolivia.
As its marketing strategy for South America, Ajinomoto will closely monitor concrete steps to integrate Mercosur and the Andean Community, which includes Peru, by further expansions of sales bases through strengthened local marketing.
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| Profile of Ajinomoto Biolatina Ind?stria e Com?rcio Ltda. Mexico Branch |
| Location |
： |
Paseo de la Reforma, Mexico City, Mexico |
| Branch Manager |
： |
Daniel Bercovici |
| Employees |
： |
6 |
| Main product |
： |
Feed-use amino acids |
| Opening/Start of Operations |
： |
Opening: November 2004; Start of operations: January 2005(scheduled) |
| Profile of Ajinomoto del Per? S.A. Iquique Branch |
| Location |
： |
Iquique City, Chile |
| Branch Manager |
： |
Cesar Urbano |
| Employees |
： |
5 |
| Main product |
： |
MSG, soy sauce, etc. |
| Opening/Start of Operations |
： |
Opening: March 2005; Start of operations: April 2005(scheduled) |
[Reference Materials]
１．About the Mexico Branch
Ajinomoto Co., Inc. ("Ajinomoto") has opened a branch of Ajinomoto Biolatina Ind?stria e Com?rcio Ltda. ("Ajinomoto Biolatina") in Mexico to reinforce its sales of feed-use amino acids in that country. The branch, which is located on Paseo de la Reforma Street in Mexico City, is scheduled to start sales activities at the beginning of 2005.
The Mexican feed-use amino acid market is one of the largest in the world and the second largest in Latin America after Brazil, where Ajinomoto Biolatina is located, and high growth is expected in the future. Ajinomoto Biolatina currently handles sales and marketing activities for Mexico from S?o Paulo, Brazil. By opening a new branch in Mexico, Ajinomoto Biolatina will be able to conduct regional sales and marketing activities in closer proximity to its customers there. After starting operations with sales of feed-use amino acids, the branch plans to expand its lineup to include other Ajinomoto products.
Ajinomoto's feed-use amino acid business has production bases at six locations worldwide (France, Italy, the United States, Thailand, China and Brazil), and conducts its business globally as the AJINOMOTO ANIMAL NUTRITION group. As a supply base both for the growing Latin American market and worldwide, Ajinomoto Biolatina is now constructing its second feed-grade Lysine plant in Pederneiras, S?o Paulo, Brazil, with an investment amount of JPY 9.5 billion (BRL 260 million).
The mission of the AJINOMOTO ANIMAL NUTRITION group is, by developing the usage of feed-use amino acids, to contribute to the efficient utilization of the Earth's limited food resources, to reduce environmental impact, and to help produce healthy, safe and tasty food products. The AJINOMOTO ANIMAL NUTRITION group will continuously guarantee a stable supply of high-quality feed-use amino acid products and offer customer services tailored to each region to support customers worldwide.
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・AJINOMOTO ANIMAL NUTRITION group
AJINOMOTO EUROLYSINE S.A.S. (France)
AJINOMOTO BIOITALIA S.p.A. (Italy)
Ajinomoto Heartland LLC (U.S.A.)
Ajinomoto Co., (Thailand) Ltd. (Thailand)
Chuanhua Ajinomoto Co., Ltd. (China)
Ajinomoto Biolatina Ind?stria e Com?rcio Ltda. (Brazil)
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・Profile of Ajinomoto Biolatina Ind?stria e Com?rcio Ltda.
| Name |
： |
Ajinomoto Biolatina Ind?stria e Com?rcio Ltda. |
| Established |
： |
June 23, 1975 |
| Head office |
： |
Rua Joaquim T?vora 541, Vila Mariana, 04015-901 S?o Paulo, SP, Brazil |
| President |
： |
Yoshihiko Sakai |
| Main products |
： |
Seasonings, feed-use Lysine |
| Capital |
： |
BRL 108,839,488 (approximately JPY 4,187 million) |
| Number of employees |
： |
298 |
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2．Profile of Ajinomoto del Per? S.A.
| Name |
： |
Ajinomoto del Per? S.A. |
| Established |
： |
February 29, 1968 |
| Head office |
： |
Av. Republic de Panama, 2455 La Victoria, Lima 13, Peru Lima-100 |
| President |
： |
Michiharu Shintani |
| Main products |
： |
MSG, soy sauce, flavor seasonings, instant noodles, fertilizer |
| Capital |
： |
PEN 43,166,848 (approximately JPY 86.33 million) |
| Number of employees |
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528 |
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