Pushing Forward with a Comprehensive CSR Strategy
Promoting CSR under the comprehensive CSR strategic themes for the five pathways to achieving the Ajinomoto Group CSR Vision.
The six topics of discussion and stakeholder expectations of Ajinomoto
| Stakeholders (Titles omitted) | Ajinomoto Group participants* | ||
|---|---|---|---|
| Satoko Ekberg | E-Square Inc. | Keisuke Nagai | Corporate Vice President; General Manager, Kawasaki Administration & Coordination Office |
| Eiko Nakano | Nikkei Business Publications, Inc. | Koji Igarashi | Corporate Executive Officer; Vice President, Amino Acid Company |
| Kaori Kuroda | CSO Network Japan | Takao Goto | General Manager, CSR & Public Communications Department |
| Gakuji Fukatsu | Green Purchasing Network | Yoshio Ehara | Manager, Pharmaceutical Personnel & Risk Management Department |
Stakeholder Expectations of Ajinomoto
- It is important to more effectively communicate to the public that the use of feed-use amino acids offers significant benefits for the environment.
- The company must improve the yield of its main fermentation raw materials and diversify the raw materials it uses as countermeasures to a food crisis.
- Ajinomoto is expected to explain to the public how genetically modified foods could contribute to averting a potential food crisis.
- In response to public concerns, complete information must be disseminated.
- Activities such as food and nutrition education and plant tours need to be improved.
- Ajinomoto should demonstrate that it sufficiently incorporates opinions from workers at plants outside Japan.
- The employment and strategic capabilities of women must be promoted.
| Stakeholders (Titles omitted) | Ajinomoto Group participants* | ||
|---|---|---|---|
| Tomoe Hasegawa | Nippon Consumers Voice for Better Standards (NPO) | Tomoya Yoshizumi | Member of the Board & Corporate Vice President; President, Amino Acid Company |
| Yuho Hayakawa | Japan International Cooperation Agency (JICA) | Takeshi Kimura | General Manager, Quality Assurance & External Scientific Affairs Department |
| Akio Takeda | Ernst & Young ShinNihon Sustainability Institute Co., Ltd. | Naoki Takeda | Associate General Manager, Group Procurement Center |
| Koichi Tachikawa | General Manager, Pharmaceutical Personnel & Risk Management Department | ||
Stakeholder Expectations of Ajinomoto
- Information in the printed version of the CSR report is insufficient, so more basic information should be included. Ajinomoto relies too heavily on its Web site content.
- It is important that Ajinomoto more actively disseminate not only consumers' expectations of quality but also its own perspective on quality.
- The CSR discourse and vision of the Ajinomoto Group is not easily understood as a whole. Ajinomoto should, for example, take up the challenge of proposing a new Japanese food culture based on dietary traditions.
| Stakeholders (Titles omitted) | Ajinomoto Group participants* | ||
|---|---|---|---|
| Norio Sugita | Center for Public Resources Development (NPO) Tamotsu Iwamoto | Tamotsu Iwamoto | Corporate Executive Officer; General Manager, Human Resources Department |
| Yoko Takahashi | Japan Philanthropic Association Hidehiro Shinohara | Hidehiro Shinohara | General Manager, Environment & Safety Department |
| Ayako Sonoda | Cre-en Inc. | Yoichi Ueda | General Manager, Quality Assurance & External Scientific Affairs Department |
| Kazunori Kobayashi | Japan for Sustainability | Tatsujiro Kuwana | Standing Director, Ajinomoto Scholarship Foundation |
Stakeholder Expectations of Ajinomoto
- If employee opinion surveys show that customer-oriented attitudes are weak among employees, employees should be given opportunities to interact with customers on a daily basis.
- The company must not regard part-time employees and temporary staff as expendable, but ensure that it is managed based on the premise that all employees are equal members of society.
- The participation of women in executive meetings is now the norm in business, so the company's vision for promoting women in management needs to be further clarified.
- Ajinomoto should avoid the concept of “consumer” and begin from the premise that people are members of the same society.
* Job title is as of when the meeting was held.
