History

The chronicle of the Ajinomoto Group

The Ajinomoto Group's report features the birth of AJI-NO-MOTO® umami seasoning and other major events in the company's subsequent 100-year of history.

Understanding the telephone situation in the 1960s from an old company newsletter

Umami seasoning AJI-NO-MOTO® was launched in 1909. How did Ajinomoto Co., Inc. promote the use of this product which had never existed before? This issue introduces the advertising efforts made by Saburosuke Suzuki II and others who expanded AJI-NO-MOTO®’s usage by committing to doing what no one had done before.

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Advertising graffiti at the dawn of AJI-NO-MOTO®

Umami seasoning AJI-NO-MOTO® was launched in 1909. How did Ajinomoto Co., Inc. promote the use of this product which had never existed before? This issue introduces the advertising efforts made by Saburosuke Suzuki II and others who expanded AJI-NO-MOTO®’s usage by committing to doing what no one had done before.

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The story of "The Ajinomoto Group Takanawa Training Center"

The Center in Tokyo was built on approximately 3,300 m² of land in December 2004. Many members of the Ajinomoto Group access The Center, with "The Ajinomoto Foundation for Dietary Culture" and "The Ajinomoto Corporate Museum" also built on the same premises.

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Docudrama Commemorating the Centennial of the Discovery of Umami AMBITION

The docudrama in which Dr. Kikunae Ikeda who was a chemist (professor at Tokyo Imperial University's Department of Science) described the discovery of the "Umami" material.

Ajinomoto Group History