Ajinomoto and Kellogg Company Create
Research and Development Alliance
July 12, 2010 - Tokyo - Ajinomoto Company Inc. (Ajinomoto) announced today that it has entered into a global R&D alliance agreement with Kellogg Company to jointly develop products aimed at meeting consumers' health and nutrition needs, consistent with both companies' commitments to open innovation.
Under the agreement, the two companies initially plan to focus on developing products that deliver benefits in the areas of weight management, sugar reduction, and sodium reduction. Ajinomoto has an extensive portfolio of ingredients which meet these opportunities including capsiate1 and monatin2. There are many synergistic opportunities for Ajinomoto and Kellogg to partner in order to provide greater value to consumers worldwide.
Kellogg, the world's leading producer of cereal and a leading manufacturer of convenience foods, offers numerous products with health appeal around the world, including Kellogg's Special K® and other breakfast cereals. Ajinomoto is well known for its development of new technologies and ingredients, with its base in food products, amino acids and pharmaceuticals.
"The potential for synergy between Kellogg's strong marketing and product development capabilities combined with Ajinomoto's excellence in basic and applied research is unique and exciting," said Masatoshi Ito Ajinomoto, President & CEO.
Ajinomoto is the sole distributor of Kellogg products in Japan.
1Capsiate is a substance existing in a unique non-pungent chili pepper called CH-19 sweet. The structure is similar to capsaicin, which is the pungent substance of chili pepper. However, capsiate does not deliver a pungent taste or irritation. The fat burning effect and metabolism acceleration of capsiate is known to be the same as capsaicin.
2Monatin is a sweetener from a South African plant which is non-caloric and 2,000 times sweeter than sucrose.
Ajinomoto is a global manufacturer of high-quality consumer foods and other products incorporating unique technologies. Founded in 1909 and now operating in 22 countiries and regions, the company offers lines of seasonings, processed foods, beverages, amino acids, pharmaceuticals and specialty chemicals. With FY2009 net sales of US$12.8 billion, Ajinomoto is renowned for its innovative contributions to food culture and human health. For more about Ajinomoto (TYO:2802), visit www.ajinomoto.com
About Kellogg Company
With 2009 sales of nearly US$13 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading manufacturer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®,
Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®,
Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®.
Kellogg products are manufactured in 18 countries and marketed in more than 180 countries. For more information, visit www.kelloggcompany.com
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