The frozen foods market as a whole in North America is approximately USD 40 billion (approximately JPY 5 trillion; Ajinomoto Co. estimate for fiscal 2014).
The market for frozen rice products in the Asian/Ethnic food category is approximately USD 120 million2 (approximately JPY 14.5 billion) and
continues to grow by double digits each year. Since beginning frozen foods operations in North America in 2000,
Ajinomoto Co. has been steadily expanding the business, rolling out high-quality frozen rice products as one of its core lines.
Asian/Ethnic frozen rice products flavored with chunks of meat and vegetables are popular in North America,
and AWI holds the top share of this market at 47%. Its Portland Plant, which has an integrated production line from rice cooking to flavoring and packaging,
currently produces high-quality frozen rice products supported by the combined production technology of Ajinomoto Frozen Foods Co., Inc. and product development technology of AWI.
AWI will invest approximately USD 20 million (approximately JPY 2.4 billion) to build a new integrated production line for high-quality frozen rice products at its Oakland Plant in the eastern United States.
Together with the existing Portland Plant in the western United States,
this new line will expand production capacity by 1.5 times. Like the Portland Plant, the Oakland Plant is a USDA-inspected meat processing plant3 that can produce high-quality,
specialty frozen rice products. By efficiently supplying products throughout North America from two production bases,
one each in the east and the west, Ajinomoto Co. intends to increase sales of Asian/Ethnic frozen food products through the powerful sales network of AWI,
which covers all of North America, and rapidly expand its entire frozen foods business.
In the Ajinomoto Group’s FY2014-2016 Medium-Term Management Plan, North America is positioned as a priority area where it aims to develop product quality and establish a sales network centered on the frozen foods business.
In the massive North American frozen foods market, Ajinomoto Co. will develop the Asian/Ethnic food category of the frozen foods market ahead of other companies to establish the clear No. 1 position and promote the penetration of the “Ajinomoto Brand.”
Overview of Capital Investment
Overview of Ajinomoto Windsor, Inc.
Ajinomoto Windsor, Inc. Oakland Plant About Ajinomoto Co.
Ajinomoto Co. is a global manufacturer of high-quality seasonings, processed foods, beverages, amino acids, pharmaceuticals and specialty chemicals. For many decades Ajinomoto Co. has contributed to food culture and human health through wide-ranging application of amino acid technologies. Today, the company is becoming increasingly involved with solutions for improved food resources, human health and global sustainability. Founded in 1909 and now operating in 26 countries and regions, Ajinomoto Co. had net sales of JPY 1,006.6 billion (USD 9.17 billion) in fiscal 2014. For more about Ajinomoto Co. (TYO: 2802), visit www.ajinomoto.com
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