 Aji-no-men® Sopa Lista From left: chicken, beef and rich chicken flavors TOKYO, July 8, 2016 – AJINOMOTO DEL PERÚ S.A., a consolidated subsidiary of Ajinomoto Co., Inc. (“Ajinomoto Co.”) began sales of three varieties of cup noodles (chicken, beef and rich chicken flavors) on June 20 under the instant noodle brand Aji-no-men®. This product launch will speed development of the instant noodle markets in Central and South America.
The Ajinomoto Group aims to cultivate the markets of Central and South America and has positioned the instant noodle business as a growth driver in these regions in its FY2014-2016 Medium-Term Management Plan. In South America, the market continues to grow in Peru, Bolivia, Chile and Colombia, where AJINOMOTO DEL PERÚ currently conducts the instant noodle business. Annual instant noodle sales in these four countries plus the six Central American countries of Guatemala, El Salvador, Honduras, Nicaragua, Panama and Costa Rica totaled about 400 million servings in 2014 (Ajinomoto Co. estimate). Cup noodles account for a relatively low share of the instant noodle market in the four South American countries, but their sales growth has outpaced pillow-type noodles in recent years as lifestyles become more diverse.
Aji-no-men® is an instant noodle brand (pillow-type) introduced in 2002, currently available in 15 varieties. Sales have grown steadily since the initial launch, and the brand now commands a dominant share of the market in Peru, as well as a high share in the neighboring countries of Bolivia, Chile and Colombia. AJINOMOTO DEL PERÚ will enter the growing cup noodle market and at the same time will further broaden recognition of the Aji-no-men® brand to accelerate development of the instant noodle markets of Central and South America.
To highlight the convenience of preparing noodles simply by pouring hot water over them, the newly launched cup noodle products are sold under the name Aji-no-men® Sopa Lista (sopa lista means “soup’s on” in Spanish). Using the specialties of soups and noodles that Ajinomoto Co. has cultivated over many years, AJINOMOTO DEL PERÚ will meet customers’ expectations for the new product by achieving the same quality as that of its pillow-type noodles. The company also made the products microwaveable by using paper containers. The new products are produced at a cup noodle plant constructed on the premises of AJINOMOTO DEL PERÚ’s Callao plant. To showcase the attractiveness of the new plant, a walkway has been included for visitor tours.
The Ajinomoto Group will continue to contribute to well-being in each country by providing more delicious, higher-quality products.
For reference:
Overview of the New Plant
Overview of AJINOMOTO DEL PERÚ S. A.
About Ajinomoto Co.
Ajinomoto Co. is a global manufacturer of high-quality seasonings, processed foods, beverages, amino acids, pharmaceuticals and specialty chemicals. For many decades Ajinomoto Co. has contributed to food culture and human health through wide-ranging application of amino acid technologies. Today, the company is becoming increasingly involved with solutions for improved food resources, human health and global sustainability. Founded in 1909 and now operating in 27 countries and regions, Ajinomoto Co. had net sales of JPY 1,185.9 billion (USD 9.87 billion) in fiscal 2015. For more about Ajinomoto Co. (TYO: 2802), visit www.ajinomoto.com.
For further information, please contact:
Ajinomoto Co., Inc. Public Communications Department;
pr_info@ajinomoto.com
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