TOKYO, August 31, 2016 – On September 1, 2016 (local time), Ajinomoto do Brasil Indústria e Comércio de Alimentos Ltda. (“Ajinomoto Brazil”), a consolidated subsidiary of Ajinomoto Co., Inc. (“Ajinomoto Co.”), will begin sales in Brazil of amino VITAL® GOLD, an amino acid supplement that can efficiently replenish the amino acids necessary for conditioning in people who enjoy sports to the limit. This will be the first time for Ajinomoto Co. to sell an amino acid health food for sports in Brazil.
 amino VITAL® GOLD box of 14 sticks The sports supplement market in Brazil was BRL 752 million (approximately JPY 23.7 billion) in 2015, and has been growing continuously at an average annual rate of more than 10% over the past six years. This market is made up of proteins, branched-chain amino acids (BCAA) and other products, with BCAA accounting for approximately 25% of the total (Ajinomoto Brazil estimate for 2016).
The sport most sports supplement purchasers engage in is running. The number of runners has continued to grow in recent years, mainly in large cities, and totaled around 2 million in 2015, making running second in popularity to football.
amino VITAL® GOLD is an advanced amino acid supplement made from Ajinomoto Co.’s original mixture of 4,000mg of essential amino acids,1 mainly BCAA with a high amount of leucine,2 a major component of muscle tissue. It was developed to resolve issues such as the burden of the punishing daily work-outs of athletes around the world who challenge their limits, which hinders them from continuing their training. Since its launch in Japan in August 2012, the product has been widely used by top athletes and competitors aiming to be the top athletes of the future.
Regulations regarding the sale of amino acid supplements are strict in Brazil, and only BCAA products are permitted. Consequently, Ajinomoto Brazil obtained approval for the product in May 2016 as a novel food,3 a classification for new food and/or food ingredients.
Ajinomoto Brazil will begin sales of amino VITAL® GOLD through its online shop on September 1 and plans to offer samples at marathons and other venues as it works for the penetration of the amino VITAL® brand.
Ajinomoto Brazil was established in 1956 and has been growing along with Brazil for more than half a century. Currently, it conducts the feed-use, pharmaceutical-use and food-use amino acid businesses and the food products business, which includes seasonings and powdered soft drinks. With the launch of amino VITAL® GOLD, the company aims to expand into the field of health foods for sports.
Product Overview
Reference
■ Overview of Ajinomoto Brazil
Glossary
1. Essential amino acids:
Out of the 20 types of amino acids that make up the proteins comprising approximately 20% of the human body, the nine that cannot be created in the body and must be ingested from food or other substances are collectively referred to as essential amino acids.
2. Leucine:
An essential amino acid that is a major component of muscle tissue. It has a branched chain structure, and branched-chain amino acids (BCAA) is the collective term for leucine, valine and isoleucine.
3. Novel food:
Pursuant to regulations introduced in Brazil in 1999 concerning new food and/or food ingredients, novel food approval is required in Brazil for food substances that do not have a significant history of consumption in the country prior to the introduction of the regulations. Approval can be obtained only after acceptance of the results of thorough examination and evaluation that a substance has no negative effect on the body, based on scientific data and safety information.
About Ajinomoto Co.
Ajinomoto Co. is a global manufacturer of high-quality seasonings, processed foods, beverages, amino acids, pharmaceuticals and specialty chemicals. For many decades Ajinomoto Co. has contributed to food culture and human health through wide-ranging application of amino acid technologies. Today, the company is becoming increasingly involved with solutions for improved food resources, human health and global sustainability. Founded in 1909 and now operating in 27 countries and regions, Ajinomoto Co. had net sales of JPY 1,185.9 billion (USD 9.87 billion) in fiscal 2015. For more about Ajinomoto Co. (TYO: 2802), visit www.ajinomoto.com.
For further information, please contact:
Ajinomoto Co., Inc. Public Communications Department;
pr_info@ajinomoto.com
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