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Food Products
Seasoning, edible oils, processed foods, beverages and dairy products
In 1908, Professor Kikunae Ikeda identified the source of the flavor of kelp, a common ingredient in Japanese food, as glutamic acid. The next year, his discovery was introduced to the market in the form of the flavor enhancer AJI-NO-MOTO.
From this start, Ajinomoto Co., Inc. diversified its food business and expanded it internationally. Today, AJI-NO-MOTO (monosodium glutamate) is sold in more than 100 countries, and the Ajinomoto Group's 15 factories supply about one-third of the 1.5 million-ton global market for monosodium glutamate.
The Company's food business in Japan revolves around four main product segments - seasoning, edible oils, processed foods, and beverages and dairy products - which are marketed primarily to the retail sector. With a strong brand image and superior product development capabilities, Ajinomoto has created many products that have captured the number one or number two shares in their respective markets. While growth in the domestic food market has been stable in recent years, overseas markets, particularly in Southeast Asia, have been expanding at a rapid pace.
The food business, which generates about 70 percent of Ajinomoto's total sales, is a steady source of earnings that provides resources for building the Company's other businesses.
< Japan >
In the food business, fiscal 1999 marks the ninetieth year since the market launch of AJI-NO-MOTO, the world's first flavor enhancer. Since that time, Ajinomoto has steadily expanded its product lineup to meet the changing tastes of Japanese consumers. Popular products today include such items as the Hon-Dashi series of seasoning mixes, Cook Do liquid seasoning mixes for Chinese foods, and Gohan Ga Susumu Kun, a series of seasoning mixes for side dish menus. This last product has been well received by consumers because it enables them to easily prepare delicious side dishes at home, and further growth in demand is expected.
In the edible oils business, Ajinomoto has gained the top market share for premium oils. In recent years, the Company has been focusing its efforts on pure, single ingredient oils that make the most of their own distinctive characteristics. These include Pure Light Oil, which largely eliminates the unpleasant odor often associated with cooking oil. In response to environmental concerns, Ajinomoto began selling salad oil in standing pouches and refillable bottles, an innovation that won a prize in the 1999 Packaging Contest of the Ministry of International Trade and Industry.
Ajinomoto is also a leader in the market for processed foods, with a broad product lineup. Knorr has been a leading brand in the soup market since its launch 36 years ago. In the frozen food category, Ajinomoto has actively used technical innovation to enhance both quality and convenience. With top-selling products such as the Chanto series of Chinese, Japanese and Western-style prepared dishes and the Hot!1 line of pilaf and gratin dishes, Ajinomoto offers an array of options to suit any culinary need, whether as a snack, side dish or main course. The market for frozen foods in Japan is growing by about 5 percent a year, and Ajinomoto is aggressively building its business in this expanding segment.
In the beverages and dairy products business, the coffee segment is operated by joint venture Ajinomoto General Foods, Inc. (AGF). Backed by expansion of the coffee market and a diverse lineup of brands, centered on Blendy and Maxim, the company has generated strong sales growth. The beverage segment is operated by Calpis Co., Ltd. A broad array of distinctive products include CALPIS, a lactose-based drink that was launched 80 years ago and remains a favorite today; CALPIS Water, introduced 10 years ago; and Calpis Cultured Milk AMEAL S, which has been approved by Japan's Health and Welfare Ministry as a Food for Specified Health Use. Vigorous marketing activities are supporting steady sales growth. Dairy product operations are handled by Calpis Ajinomoto Danone Co., Ltd. Comple-menting popular products such as Petit Danone and Danone Yogurt, a new yogurt line, Fruit Selection, was introduced in the past fiscal year, and has shown favorable sales growth.
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< Overseas >
With monosodium glutamate as its core product, Ajinomoto has expanded its business internationally since the Company's founding in 1917. At present, the MSG market is growing by about 6 percent a year on a worldwide basis, and Ajinomoto has the largest share of this market. Products enjoying particularly impressive growth overseas include flavorings and mixes such as Ros Dee in Thailand, Masako in Indonesia, Ginisa in the Philippines, and Sazon in Brazil.
Ajinomoto carries out production and marketing of instant noodles in Brazil, Thailand and other countries, contributing to the food culture of each country. We also manufacture beverages overseas in a joint venture with Calpis Co., Ltd., producing such drinks as Birdy canned coffee, Calpico Soda and Calpico Water. Our joint venture with Best Foods Corporation of the United States produces soup, mayonnaise and other processed foods in six countries and regions in Asia, and is posting steadily improving results. |
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Main Products
Japan
Seasonings
AJI-NO-MOTO, Umami-Dashi Hi-Me, Hon-Dashi Katsuodashi, Hon-Dashi Nimono-Jozu, Hon-Dashi Udon Oden Dashi, Cook Do series, Ajinomoto KK Marutori Shiyogara Soup, Gohan Ga Susumu Kun series
Edible Oils
Salad Oil, Na-no-Hanayu (canola oil), Pure Light Oil, Corn Oil, Safflower Oil, Rakkaseiyu, Koromo Hanasaku Ageabura, Olive Oil, Gomaaburazuki no Gomaabura (sesame oil)
Processed Foods
Ajinomoto KK Consomme, Knorr Cup Soup, Knorr Hokkaido Potage, Knorr Gudakusan Tamago Soup, Knorr Soup Do, Pure Select Mayonnaise, Pasta Do, Chanto Chuka/Chanto Washoku series, MotherSelects series, Hot!1 series
Beverages and Dairy Products
Coffee: Blendy, Maxim; Beverages: CALPIS, CALPIS Water, Calpis Cultured Milk AMEAL S; Dairy Products: Petit Danone, Danone Yogurt, Fruit Selection, Vitalina Yogurt
Overseas
AJI-NO-MOTO, Ros Dee, Birdy (Thailand), Masako (Indonesia), Sazon (Brazil) |
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Fine Chemicals
Amino Acid Reated Operations Industrial Use
Further information for scientific researchers and industrial users
AminoScience, feed-use amino acids, pharmaceuticals
Ajinomoto has leveraged its world-leading amino acid production technology to branch out into a variety of businesses. In addition to pharmaceutical-use and feed-use amino acids, Ajinomoto has diversified into fields such as sweeteners, pharmaceutical intermediates, functional nutritional foods and ingredients for cosmetics and toiletries. The Company is making full use of its technological expertise to remain the leader in the global amino acid market. With demand in this market projected to continue expanding, Ajinomoto aims to further solidify its position by improving its cost competitiveness through productivity gains driven by technological innovation.
AminoScience
A particular focus is on amino acids for use as raw materials in clinical nutrition products, gastrointestinal medicines and hypertension medications. In March 2000, an amino-acid production system encompassing every stage from fermentation to refining began operations in China. This new addition will strengthen our supply network that includes three plants in Japan and the North Carolina plant in the United States, and will give us the capacity to meet expected growth in demand. In the field of pharmaceutical-use amino acids, our ability to provide a stable supply of high-quality products has led to a global market share of 60 percent.
Aspartame, an amino-acid-based sweetener, is a product that is well suited to changes in eating habits and increasing health consciousness. As a result, demand for this product is expanding not only in the major markets of North America, Europe and Japan, but also in Southeast Asia and South America, and sales are growing steadily. Our international production and marketing network for aspartame was further strengthened in May 2000 when two EU joint ventures became fully owned subsidiaries of Ajinomoto under the names Ajinomoto Switzerland A.G. and Ajinomoto Euro-Aspartame S.A.
In the pharmaceutical intermediates business, we combine our amino acid and nucleic acid technology with the superior production technology of S.A. OmniChem N.V., our European operating base, to supply high-quality pharmaceutical intermediates at competitive prices. We have received positive evaluations from major U.S. and European pharmaceutical firms, which are increasing their use of outsourcing, and we therefore expect this to be a high-growth business area.
Our business in the functional nutritional products segment is growing steadily. The main product in this area, Amino Vital, was designated as an official food/beverage of the Honolulu Marathon. In addition, new products introduced recently are gaining popularity among sports enthusiasts and general consumers alike. Ajinomoto will continue developing new products in this business segment that take advantage of the unique properties of amino acids.
In tandem with rising consumer concern for the environment, demand is also expected to increase for materials that are gentle both to the skin and to the environment. Ajinomoto is responding with amino-acid based products for cleansing agents and other cosmetic products. International recognition of our materials is growing, and we are organizing our production network to effectively meet the needs of multinational users.
In the specialty chemicals business, we are developing technologies for functional chemicals and electrochemicals. Our subsidiary, Ajinomoto Fine-Techno Co., Inc., develops insulating materials as well as flame retardants, curing agents and dispersing agents for resins. Our technology has been well received by customers in basic industries including automobiles, electrical machinery, and construction, as well as high-tech fields such as computer components.
Feed-use amino acids
Ajinomoto has parlayed its world-leading fermentation and production technologies into a 35 percent share of the global market for feed-use lysine. With six plants around the world, we are able to handle a wide variety of raw materials through a production and marketing network that is closely attuned to market needs. We have thus established a business structure that is largely insulated from the effects of changes in the market environment, and are building a competitive cost structure that is unmatched by any other company. Growth prospects are bright in this market, and Ajinomoto will continue making active financial investments to efficiently increase production capacity.
Pharmaceuticals
In pharmaceutical research and development, Ajinomoto focuses on the fields of diabetes, infusions, clinical nutrition, gastrointestinal diseases and cardiovascular diseases. In 1998, Ajinomoto began operating a state-of-the-art pharmaceutical research and development facility. In 1999, Ajinomoto founded development facilities in New Jersey, U.S.A. and in Surrey, England, and established a tripartite development system. Through this network and research organization, using up-to-date technology, Ajinomoto is working to develop breakthrough drugs that can be marketed globally. One drug that we expect to make a strong contribution to results in the twenty-first century is Nateglinide, an antidiabetic agent. Launched in Japan in August 1999 under the brand names Fastic and Starsis, it has gained a favorable evaluation from the market. This drug will be launched by Novartis Pharma AG in markets around the world, except Japan and South Korea, after the end of 2000.
In the clinical nutrition and gastrointestinal-related fields, Ajinomoto Pharma Co., Ltd. was established in December 1999 as the first company in Japan aimed at supporting total nutrition care. The company has gotten off to an excellent start, gaining high market shares for infusions, enteral formulations and clinical nutrients for hepatic and renal diseases that are supported by Ajinomoto's amino acid-related technology.
In China, South Korea and countries in Southeast Asia, Ajinomoto is expanding its pharmaceutical business by introducing products already on the market in Japan. Furthermore, we are the exclusive supplier of dideoxyinosine (DDI) to Bristol-Myers Squibb Company. DDI was recommended by the U.S. Food and Drug and Administration as a first-line therapy for AIDS.
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Main Products
Sweeteners: Aspartame, Pal Sweet Diet, Pal Sweet, Slim-up Sugar
Functional nutritional foods: Amino Vital series
Cosmetics ingredients: Surfactants Amisoft and Amilite; moisturizing agent Ajidew; conditioning agents CAE and Amisafe; emollient Eldew
Specialty chemicals: Flame retardants Empara, Reofos; resin curing agent Ajicure
Electronic materials: Insulation film for buildup ABF (Ajinomoto Buildup Film)
Feed-use amino acids: Lysine, threonine, tryptophan
Amino acid nutritional pharmaceuticals: Livact Granule, PN Twin, Elental, Niflec, Hepan ED
New drugs for the global market: Fastic, ATELEC, DDI, DDA
Medical foods: Medi-F, Amino Plus |
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Other Businesses
Other businesses primarily consist of domestic distribution, packaging, information processing, engineering and staffing services. |
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