Ajinomoto Co., Inc. Signs Platinum Sponsor, the highest rank,
for the 29th SEA Games and the 9th ASEAN Para Games held in Malaysia
First Japanese Company to Become an Official Sponsor of the Games
TOKYO, February 14, 2017 – Ajinomoto Co., Inc. (“Ajinomoto Co.”) today signed an agreement to serve as an official sponsor for the 29th Southeast Asian Games (“SEA Games”) and the 9th ASEAN Para Games scheduled to be held in Kuala Lumpur, Malaysia, in August and September, 2017. Ajinomoto Co. provides support for both games, referred to as Kuala Lumpur 2017, as a Platinum Sponsor.


The SEA Games and the ASEAN Para Games are held every two years to help forge strong regional cooperation, understanding and unity within the Southeast Asian community. They are the largest sports events held in Southeast Asia that attract more than 600 million people in the region. At Kuala Lumpur2017, Ajinomoto Co. is the first Japanese company to become an official sponsor for these events, which will be held in Malaysia in the year celebrating the 60th anniversary of the establishment of diplomatic relations between Japan and Malaysia.

Since 2003, Ajinomoto Co. has been working on the Victory Project®*1 to support top-level athletes in Japan by providing the Ajinomoto Group's products and by providing nutritional support through the Kachimeshi®*2program. Being an official sponsor for the SEA Games and the ASEAN Para Games gives Ajinomoto Co. opportunities to provide various support through its subsidiaries in the ASEAN region based on a wealth of knowhow on nutritional support for athletes the company has accumulated in Japan.

Ajinomoto Co. has established business bases in Malaysia, the hosting country of this year's sports events, as well as Thailand, Vietnam, Indonesia, the Philippines, Singapore, and others, and developed consumer food business in those countries for many years, thus maintaining a close connection with the local food culture. Ajinomoto Co. will expand its support in the sports area in order to further contribute to advances in “food” and “health” for the general public as well as athletes in each country.

*1 Victory Project® Support activities including sports nutritional guidance and amino acid conditioning
for top-level athletes at international tournaments
*2 Kachimeshi® (Means "winning meals" in Japanese.) Ajinomoto Co.'s sports nutrition meal program
for building a winning physique

<Outline of the Agreement>
1. Contract Period: February 14 to December 31, 2017
2. Contract Sum: Undisclosed
3. Contract Terms: Sponsorship “Platinum Sponsor”
4. Rights granted to Ajinomoto Co.:
-Use of “Platinum Sponsor" designation
-Use of the official logo mark
-Display of the corporate logo on signboards, at venues, etc.
5. Contract Categories:
- Exclusive category products: Seasonings, soups, coffee (canned coffee,
instant coffee in individual packages), amino acid based granules & jellies
- Nonexclusive category products: Instant noodles (<Target countries>Thailand,
Indonesia, Laos, Myanmar)

<Product examples of contract categories>
Malaysia Thailand Indonesia Vietnam the Philippines Singapore


Reference

<Outlines of the 29th SEA Games and the 9th ASEAN Para Games>
1 Place: Kuala Lumpur, Malaysia
2 Event Schedule: < The 29th SEA Games > August 19 to 31, 2017 (13 days)
< The 9th ASEAN Para Games > September 17 to 23, 2017 (7 days)
3 Participating Countries: Thailand, Indonesia, Philippines, Vietnam, Malaysia, Brunei, Cambodia, Laos, Myanmar, Singapore, and East Timor (11 countries)
4 Hosting Organization: Malaysia Organising Committee

About Ajinomoto Co.
Ajinomoto Co. is a global manufacturer of high-quality seasonings, processed foods, beverages, amino acids, pharmaceuticals and specialty chemicals. For many decades, Ajinomoto Co. has contributed to food culture and human health through wide-ranging application of amino acid technologies. Today, the company is becoming increasingly involved with solutions for improved food resources, human health and global sustainability. Founded in 1909 and now operating in 28 countries and regions, Ajinomoto Co. had net sales of JPY 1,185.9 billion (USD 9.87 billion) in fiscal 2015. For more about Ajinomoto Co. (TYO: 2802), visit www.ajinomoto.com.

For further information, please contact:
Ajinomoto Co., Inc. Public Communications Department; pr_info@ajinomoto.com
 
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