Pursuing superior customer value

Consumer Foods

Pursuing superior customer value

In our continuing pursuit of value for the customer, we apply our inherent capabilities in analyzing customer satisfaction and in applications development, with careful consideration of the growing individualization and diversification of customer life-styles worldwide.

"Kitchen Value Chain" - Product development from the customer's viewpoint

From the time a customer purchases a product until he/she discards it, there are various points of contact with the product, such as the store, kitchen, and table. The name "Kitchen Value Chain" was given to the connection between these contact points. For our food products to be considered as "delicious", "easy to use", and "ecological" to satisfy the customer, we assess the usability of packaging materials, ease in cooking, etc., from the perspectives of emotional engineering, observation engineering, and psychology at each of these contact points and use the obtained data for further product development.

Kitchen Value Chain-Product development from the customer's viewpoint

Sensory evaluation

In order to provide food products that are enjoyable for the customer, it is essential to learn the customer's own preferences, select the right materials, and prepare the products appropriately. The perceptions and modes of enjoyment involved in the consumption of delicious foods may differ with the customer's country or region, age bracket, gender, and dietary experience, and are always influenced by circumstances. Our goal is to provide food products with the taste and quality that delight every customer, making them look forward to occasions when they can again enjoy those products. For this purpose, we constantly work to achieve higher levels of sensory evaluation, implementation, and technology.

Sensory evaluation
Related pages

Food-Related Research Institutes

Institute of Food Sciences and Technologies Institute of Food Sciences and Technologies