Ajinomoto Group Nutrition Strategy Guideline

Ajinomoto Group
Established on : July 31, 2017

We provide consumers with comprehensive offerings including information and products based on their deep understandings.
Engagement of stakeholders is significant as well.

Knowing Our Consumers			1.Explore consumers' latest nutrition issues and needs to provide them with better info, products and services.
	Information to Emphasize Our Products' Nutritive Values		2.Inform nutritive value and ingredients in a menu, a meal and product itself through sales promotion including its package. (E.g. radar chart) 3.Emphasize that our delicious and easy-to-use products enable better nutritional balance for consumers without special efforts. 4.Emphasize that our products and services contribute to happier cooking and mealtimes by enhancing "eating together" and fun cooking.
	Product Development for Nutrition Improvement (Include Product Revision)		5.Design a product less distressing to prepare to encourage to have various ingredients and new menus. 6.Design a product tastier, more easy-to-use to enable smarter intake of essential nutrients. 7.Design a product and menu exploiting proteins and amino acids as nutrition to build healthy bodies in addition to helping intake of key nutrients and reducing salt, sugar, and fat.
		Availability	8.Provide products at affordable prices in an appropriate and usable form through accessible channels.
		Setting Targets	9.Design and maintain Nutrient Profiling System (NPS) to set nutritional targets our products should meet.
Comprehensive Offerings Combined with Products and Information			10.Offer menus and recipes to maintain good nutritional balance in a day, a week, and whole dietary life, rather than in a single meal. 11.Offer comprehensive services including identification of personal nutrition issues and recommendations of products and programs. 12.Promote understandings towards and enable cooking and eating experiences that lead to happier lives.
Building Trusted Relationships with Stakeholders			13.Find and make connections with appropriate business partners especially to design comprehensive offerings. Also, build trusted and transparent relationships with experts, academia, nutrition organization such as NGOs. Promote engagement of government and clients.