A-STARTERS:  An intrapreneurship program to create new businesses "A-STARTERS": 
An intrapreneurship 
to create 
new businesses

Ajinomoto Co., Inc. R&D headquarters

We implement transformations to achieve our goal of being a company that goes beyond resolving food and health issues to contributing to the well-being of all human beings, our society, and our planet with "AminoScience." As part of these efforts, we have envisioned future scenarios based on expected social issues and consumer needs in 2030 and the PoF (picture of the future of food and health) we want realized, and formulated specific strategic themes and action plans to tackle now to achieve it by applying a backcasting approach.

In March 2020 we launched a new business creation program for intrapreneurs within the company called A-STARTERS. Every year an open call is put out to employees who wish to start their own business, and a few are chosen to turn their new business plans into reality.
We will strive to create future-oriented, new innovative businesses and services that are outside of the box of our existing businesses by developing intrapreneurs within the company, with the aim of becoming a company that contributes to the well-being of all human beings, our society, and our planet with "AminoScience," which helps improve the value offered to consumers.

The first business in the A-STARTERS program is LaboMe®, a product and community service for women’s self-care that launched on August 1, 2023.
A website called "ReTabell" was also developed in the program. Launched on October 10, 2023, it uses AI to help plan menus in line with different eating issues.