1. Planning and Development

Product planning and R&D based on the needs of each country

The Ajinomoto Group utilizes the results of numerous surveys and research related to consumer preferences, lifestyles, nutrition and health, and applies our own techniques to develop products tailored to the needs of each country in the world. In addition, we are also working on the development of packing materials to create packaging that is easier for customers to use and environmentally friendly.

HON-DASHI® is a Japanese flavor seasoning*1 with bold aromas and delicious taste based on three types of dried bonito flakes that provide excellent aroma, richness, and flavor. Use in a variety of dishes, including as a base for miso soup, simmered dishes, and stir fry.

SAZÓN® is a flavor seasoning*1 rooted in Brazilian food culture and developed based on the concept of delicious, convenient, and easy to use. We offer a diverse product lineup to suit a variety of cooking styles.

Masako® is an Indonesian flavor seasoning*1 developed based on the concept of providing easily enjoyable chicken and beef flavors. Use in a variety of dishes, including soups and stews.

*1. Flavor seasoning refers to a blend of meat, fish, and vegetable extracts, with spices, salt, sugar, and umami seasonings to create menu-specific seasonings that can be used in a wide variety of ways, including as a general seasoning for soups, stews, and stir fry dishes and pre-seasoning ingredients.

Quality assessment as a barrier in product development

Product development meeting

The Ajinomoto Group, based on the Standard for Quality Assessment of the Ajinomoto System of Quality Assurance (ASQUA), sets quality assessment to run a total of four times during each stage of product development. This strictly assesses the legality and safety of products, social acceptability, and the conditions for responding to quality control, etc. in order to deliver safe and high-quality products to customers. Only products which have cleared all of these quality assessments reach consumers.

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