Assurance of product safety
Approach
Since our founding, the Ajinomoto Group has always placed the customer first, striving for safety and security in our products and services. As a company that creates products our customers ingest into their bodies, quality assurance and appropriate information disclosure are very important matters for us.
We also believe in the importance of listening carefully and responding to customer requests. As we continue this cycle of interaction, we produce products and services that help us build deeper relationships of trust with customers and generate greater satisfaction. Under the leadership of our management, each employee endeavors to provide customers with safe, high-quality products and services, contributing to better lives of customers around the world.
Specific examples
- Product quality and safety
- Fair disclosure and labeling
- New technology application
- Religious standards
Related opportunities and risks (
Opportunity 
Risk)
- Brand trust gained by increasing customer satisfaction
- Trust gained through fair disclosure to stakeholders
- Impact on business of growing negative rumors regarding umami and MSG
- Lower customer confidence due to product quality complaints or incidents
Key initiatives by the Ajinomoto Group
- Providing proper information via product packaging and online
- Reflecting customer feedback on developing and improving products and services
- Enhancing communication to share the benefits of umami and MSG
- Comprehensive quality assurance activities and human resources development
